Identity Vision

"easy and intelligent authoring tool for learning."

Brainstorming notes:

(freedom)

"child's play"

useful/purposeful/flexible

innovative

efficient

professional

emerging technology

Mission

This tool will assist you to publish professional web content for learning.

Stands for

• the future of learning
• quality
• professionalism
• openness

Identity (Brand) Values

• accomplishment (sense of)
• straightforward
• stylish design

Identity/Brand? Personality

• creative
• intelligent
• contemporary / cutting edge

Functional Benefits

• ease of use
• helps inexperienced teachers to innovate
• removes barriers to publishing web based content
• content can be used in a variety of delivery platforms

Emotional Rewards

• feeling of accomplishment
• pride
• sense of vocation
• 'making a difference' for my students