wiki:eXe_Identity/IdentityPlatform

Identity Vision

"easy and intelligent authoring tool for learning."

Brainstorming notes:

(freedom)

"child's play"

useful/purposeful/flexible

innovative

efficient

professional

emerging technology

Mission

This tool will assist you to publish professional web content for learning.

Stands for

  • the future of learning
  • quality
  • professionalism
  • openness

Identity (Brand) Values

  • accomplishment (sense of)
  • straightforward
  • stylish design

Identity/Brand? Personality

  • creative
  • intelligent
  • contemporary / cutting edge

Functional Benefits

  • ease of use
  • helps inexperienced teachers to innovate
  • removes barriers to publishing web based content
  • content can be used in a variety of delivery platforms

Emotional Rewards

  • feeling of accomplishment
  • pride
  • sense of vocation
  • 'making a difference' for my students